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Think Twice Before Taking Financial Advice from Social Media

Date: 16 December 2025

Unqualified influencers could cost you more than you think

In today’s digital age, social media platforms are flooded with individuals claiming to offer financial advice. While some may appear knowledgeable, many lack the proper qualifications and regulatory oversight required to provide sound guidance. Relying on unqualified influencers can lead to poor financial decisions, unnecessary risks, and even significant losses. A recent study conducted by ING has found 8.9M Aussies follow financial content online and Gen Z are more likely to get financial advice from social media than from a professional advisor or a family member.

Why is this dangerous?
Unqualified advice often ignores your unique circumstances, fails to comply with legal standards, and can promote strategies that are misleading or outright harmful. Financial planning is complex and should never be based on trends or opinions without professional backing.

 

Trust the Experts

With over 70 years’ experience, Roberts and Morrow is a trusted advisor to individuals and regional businesses, offering expertise in accounting, audit, legal, superannuation, and financial planning. Our team specialises in helping clients manage, grow, and protect their wealth.

 At Roberts + Morrow our team is committed to helping you make informed financial decisions. We are dedicated to providing qualified advice that meets industry standards and prioritises your best interests. To support your financial journey, we also offer a wide variety of informative podcast episodes packed with qualified guidance and practical tips.

Have a topic you’d like us to cover in a future ‘Leave it to the accountants’ podcast episode?
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Are you thinking of setting up an SMSF? Want to know more about how they work and whether one is right for you? Listen to our latest podcast episode, as our SMSF specialist Ryan Pinkerton chats with Sophie about:

  • SMSF Success Stories
  • Why an SMSF could be the right place for your Cryptocurrency
  • How to avoid getting emotionally attached to a property
  • Plus, insights from recent SMH articles and ASIC findings

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